In an effort to more proactively market Billerica, the Town hired marketing consultants, Seven Letter O'Neill and Associates in 2022. They prepared a 3-year marketing strategy and are working with Planning and Community Development Staff to kick off the economic development marketing effort outlined in the strategy.
The new campaign includes a new logo and tagline as well as new economic development focused social media accounts and a monthly newsletter. You can learn more about the logo below. Please like and follow us to keep up with the latest business news in Billerica!
The logo was designed as part of a collaborative project for the spring semester Branding & Identity Class at Framingham State University. Special thanks to Professor Laura Osterweis and her talented students- including Maddison Behringer, Hakim Carnes, Hayley Gaskin, Hannah Guerin, Geanny Infante, Thalia Nesvacil, Jake Petersen, and Lior Rachmany- for their high level of creativity and professionalism in this process.
The final design chosen was designed by student Lior Rachmany using a tagline submitted by a resident as part of the Community Survey. The map locator marks the spot as “The Place to Be” and the red, blue, and green colors represent the historic fabric (mills), open space, and water (two rivers). The logo can be used in a variety of ways so keep an eye out as we broaden our efforts.